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Stop the presses! Hollywood in targeting young males shock!
Incredibly, it has emerged today that bosses at Universal, Paramount, and Warner Bros. Have decided to focus thier attentions on the profitable 'young male' demographic. Hooking them into money spinning franchises such as Transformers, Iron Man, and Hot Wheels, with the promise of glistening lady parts, sparkly explosions, big booms, and loud noises. Once hooked it is believed that these 'young males' will gladly return again and again regardless of the ever dwindling quality as the succession of identi-flicks lumber on like some bloated and aging musical theatre diva still drawing the crowds in vegas. And lets not forget all the pretty toys that go along with the pictures, the little men made out of clay, the sip along snacks and sit along furniture, and the must-have-it-now-but-only-cos-I-is-ironic 10 year olds branded costume.
This is really nothing new. Way back when in the way old 80s Arkoff and Nicholson at AIP formulate the 'Peter Pan theory" which pretty much spells it out.
a) a younger child will watch anything an older child will watch;
b) an older child will not watch anything a younger child will watch;
c) a girl will watch anything a boy will watch
d) a boy will not watch anything a girl will watch;
therefore-to catch your greatest audience you zero in on the 19-year old male
Groundbreaking huh? Does this mean we're officially back in the 80s now then? big bangs big boobs and big boys toys?
super.
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