(from LPATCOABA)
This is really nothing new. Way back when in the way old 80s Arkoff and Nicholson at AIP formulate the 'Peter Pan theory" which pretty much spells it out.
a) a younger child will watch anything an older child will watch;
b) an older child will not watch anything a younger child will watch;
c) a girl will watch anything a boy will watch
d) a boy will not watch anything a girl will watch;
therefore-to catch your greatest audience you zero in on the 19-year old male
Groundbreaking huh? Does this mean we're officially back in the 80s now then? big bangs big boobs and big boys toys?
super.